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The Pain Points of Shopping For Jewelry Online

Shopping online for jewelry and  the pain points

There are many types of customer dissatisfaction.

  1. Is shopping for jewelry online safe?
  2. Skepticism about buying something expensive online
  3. You can’t try a piece on
  4. The buyer doesn’t know what she wants
  5. The seller gives bogus advice
  6. Fast shipping

1 Is shopping for jewelry online safe?

What if it’s not shipped?

What if it’s not delivered?

If you don’t like it and a store fails to adhere to its return policies,

There is nothing to be afraid of regarding online jewelry shopping.

The low trust in buying something expensive online

 Choosing a jewelry store that you can trust can be difficult. In this case, references or customers who have already purchased a piece can vouch for its quality and trustworthiness. This is the most critical issue for the customer, and they have a right to be concerned about it. The seller’s honesty or integrity of the buyer’s references is needed to convince the buyer that they can trust the jeweler.

Some online sellers sell across multiple platforms. If that’s the case, read their reviews.

Are they members of the Better Business Bureau? Check with that organization.

2. Skepticism around the jewelry’s price

Running a jewelry store is expensive. However, despite the cost of inventory, and the overhead of the business location, some eCommerce stores have lower expenses than traditional brick-and-mortar stores.

But online jewelers cannot randomly hand out discounts. The international market sets precious metal prices, and no business can afford to cut down on service charges if it intends to survive in the long run.
Engagement rings are typically 30-40% less expensive on the internet than in a brick-and-mortar store. In addition, diamonds are less costly for online sellers because of the way they are sold and distributed.Knowledge of what you’re buying is critical. You can get an idea of price and quality with research, which will help you make an informed purchasing decision.

As a buyer, pick your price range. 

Get on the store’s mailing list to know when discounts are offered.

The best advice I can give you is to do a little homework before making a purchase, and you’ll be all set.

The skepticism about high jewelry prices has become one of the top pain points in the retail industry. As a result, many stay away from buying jewelry online because of high prices.

3.  You can’t try the piece on.

A piece of jewelry’s size,  weight, and heft are unknown. How does it look to you? Is the color flattering? Does it go with the outfit you want? They may be described, but reading details or seeing pictures doesn’t break through for some people. Also, the monitor can affect your view of the color. See something you want, and view it with different browsers. The type of monitor, browser, and photo editing can affect the color of a picture

There is no substitute for physical stores’ ability to let customers try items before buying them, so online retailers are still struggling to match them.

4.  The buyer is unable to articulate their purchasing intentions

As a jeweler, dealing with customers who already know what they want is a piece of cake, whether a simple pendant or a piece of colored stone jewelry.

It is very frustrating to deal with a customer who can’t tell you what they want, their budget, or make their intentions clear. This is difficult and, for some, frustrating to get the information needed to help out of the client.

A personal example is a return from 2 different customers with 2 very other reasons for the return. For example, I carry this magnificent pewter African lion with a huge mane. One customer returned it because it was too large, and another returned it because it was too small and not suitable for a man because of this: same pendant, same size, 2 different perceptions.

Do your research. Look at google shopping pictures. Organizing your images with an online image organizer is a great way to keep track of your favorite fashionistas (Pinterest or Tumblr would work). Whenever you need inspiration, look to websites you enjoy and then break down the photographs into their most basic components, such as color schemes. It is essential to know what you’re looking for and where to find it when shopping in a physical store or online.

5.  Be on the lookout for bogus advice.

Even if you aren’t in the business to make money, giving your honest opinion is critical, even if you aren’t paid for it. For example, well-known brand stores promote Lab gemstones at exorbitant prices when they aren’t worth it.lab grown gems are much less expensive than natural gems

the internet is becoming increasingly populated by opinion pieces written in a non-expert voice. The articles are based on surface-level information that has been copied everywhere. It’s printed without regard for depth or accuracy and, at worst, on personal anecdotal evidence that may be harmful to some (or all!) people. In a sea of irrelevant, confusing facts, and pop psychology posing as wisdom, genuine knowledge gets lost

Having the ability to choose reliable websites is critical.

6.  Fast delivery is yet another customer habit that eCommerce giants have fostered. Right now, Amazon is pushing for same-day delivery on many of the products it lists online. However, your customers still want fast delivery. Unfortunately, the retail industry is plagued by a slow delivery speed. In addition, delivery services have labor shortages, supply chain issues, and rising fuel costs.

You lose new customers and resale opportunities if online customers associate slow delivery times with poor business practices

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